CAE Objectives

Defining MB CAE

  • Chairman’s Award of Excellence is an initiative designed to acknowledge, celebrate and reward excellence in the MB Group of Companies worldwide.
  • It is founded on the premise that acknowledging and properly rewarding excellence is an effective way of motivating employees and enhancing the ‘excellence’ culture.



  • Encouraging creativity and innovation leading to competitive edge and exceptional business performance.
  • Facilitating best practice sharing & exchange within the Group.
  • Enhancing the culture of excellence, recognizing and celebrating it.
  • Strengthening the 1-MB Group identity.